Author: Link Building Specialist

When getting links becomes too difficult, lawyers have a distinct advantage. Law firms that leverage this expertise correctly stand out from their competition, attracting links from high-authority publishers.

Link Building for Law Firms

When it comes to link building, law firms should focus on creating authoritative resources that can be referenced in other content. They could also use guest posting or digital PR as strategies for generating links back to their sites.

Firms can attract links by proactively sharing content that they know webmasters and journalists will find useful. However, this type of outreach is typically much faster than waiting for natural link-building opportunities.

Law firms need to take several factors when considering sites to build links from:

Sites Authority: The authority of the site can affect website ranking. A link from a high-authority publication like New York Times will have more effect on your web page rank than one from a small blog, so use tools to see how authoritative websites are before sharing links.

The relevance of a site: The site should be relevant to your business. For example, a link from a law news publisher will typically hold more power than one from an unrelated website with the same authority because it’s related to topics discussed on yours. Links can improve your profile regardless of where they come from as well.

Content quality of the targeted site: Everyone wants that their link to come from authoritative sites that publish original, well-written articles. Before starting your outreach, check the content on websites you plan to target by looking at their posts and checking if they are poorly produced or not because it will decrease your chances of getting a backlink for them.

The profile of the links you already have: You need to try and use a variety of methods in order to build up your website’s link profile. One way is by using niche edits or submitting yourself into free directories, while another option would be guest posting or digital PR.

How to Build Law Firm Backlinks: 9 Strategies

Here are ten ways you can increase your law firm’s search visibility through building backlinks. We know these strategies work as we have seen them be effective for other lawyers and legal firms in the past:

1. Create Linkable Assets and Perform Outreach

When your content starts to rank and people find it, they also start linking naturally. This helps you rise in the SERPs (Search Engine Results Page) which attracts more links from relevant websites that can benefit their audience.

Here are some examples of linkable assets that have already brought in backlinks for other law firms:

In-depth guides: Law firm have the access to a trove of specialist information, which makes them appealing sources for journalists and writers. Which posts make this knowledge easy to understand may result in your content being referenced by these writers or journalists as they create their own arguments.

Useful resources:  The Irwin Mitchell page has a long list of resources that people can use at the time facing human rights and public law issues. These include easy to understand fact sheets people can use to make requests or complaints. The resource also highlights backlinks from 44 domains including government websites and non-profit organizations for added value to readership.

FAQ Pages: FAQ pages are great resources for users who want to know about a topic. They also attract backlinks from non-experts who reference the authority of an FAQ page in their post.

Statistics Pages:  It’s always good practice to reference the original source when using statistics in your articles. If you create a list of relevant stats for your sector, people might link to them and give credit back—helping promote both yourself and others.

Outreach Increases the Chance of People Linking to Your Content

If you create an engaging resource, people will organically find it and link to it. But actively reach out to websites or authors if they write about your niche topic because mentioning them may increase the chances of them linking back.

Here is the strategy to find other websites that may be interested in linking to us:

2. Guest Post on Other Websites

Guest posting is a great way to get backlinks on high-authority, relevant sites. Lawyers can use their expertise to provide unique perspectives on many issues while gaining exposure from quality blog posts and increasing industry authority.

3. Become a Source for Journalists

A relationship with the media is still important for bloggers, however, it’s now more common to see reporters reaching out directly via Twitter or by emailing their contact information. As a blogger if you can help journalists give stories authority through quotes or expert opinions they may link back to your website in return.

4. Community Mentions

Community mentions are a great way to get backlinks and it can be even very much easy. Just ask people in your connections or those you have previously worked with. They will appreciate the opportunity and help promote what they like best. It’s an easy strategy for getting relevant links.

Some times are given below when it may be appreciated to ask people for a link:

• If you notice that a client has written about their experience with one of your firms then request them to include to your site.
• Collaborate with other websites to share the details of your partnership and include a link back.
• Many events and conferences have websites. If you’re attending one, it is possible that when the site advertises your attendance you may get a link.
• Sponsor a group or an event. Your company could receive links from their site.

5. Get Easy Wins From Free Directories

A free directory is a great way to get backlinks for your law firm. There are plenty out there, and they’re easy enough that you could even do it. These include:

• Avvo
• Justia
• Find Law
• Cornel Law School

There are smaller and less popular directories that you can find. Embassies local news publishers or colleges may have sections where your company can be listed.

6. Discover Unlinked Mentions

This is an easy strategy to implement that can result in significant returns when other websites mention your business.

If you spot this happening, just ask for a link and watch the enrichment.

7. Leverage Your Contacts

Asking is often the best way to get a link. You are sure to know some people and businesses who own websites, so it’s only natural that they would want their site recognized by others as well! Offer them something in return – such as writing an article for you or sharing some of your content on social media—and make sure any links coming from those sources have contextually relevant text linking back towards your post/website. Make this easy for Google’s algorithm: avoid adding random anchor text anywhere outside posts.

8. Start a Blog

Blogging is a great way to attract links if the content you write about has value.

The Insights section on the Kingsley Napley website provides an excellent example of this. They have produced authoritative posts that are linked from high domain authority sites while also being featured by other websites in their content when referencing trending topics.

9. Use Niche Edits

Niche edits are a great way to get backlinks quickly and easily without having create any content.

Niche editing is when you contact another site with relevant content and ask them if they would like your page in exchange for providing value through linking back. This strategy works because there isn’t much effort required-all that needs doing on the other side of things are agreeing or not.

Search engines are always getting better at finding the right results. That’s why you need high authority websites to link to your content so it looks authoritative in search engine results. In this article, we are going to share with you the importance of high authority backlinks and how they should be earned.

What We Mean by ‘Authority’

“Authority” is a term used in SEO to describe how well-known or trusted your website might be. A site’s domain authority is the ranking system used to rank sites on a scale between 1-100. Moz created this ranking, which refers to how well-respected one’s website reputation is in relation with other companies. The higher number you have for your Domain Authority score – meaning more people trust what comes out from under that.

How Google Judges Link Quality 

It’s more important to understand that all backlinks are not equal. Google needs a system of weighting links in order for them.

If you have a link coming from an editorial article on business Insider then this will be considerably more influential than one created by your local barber who just puts up some old reviews on their website with no care.

If you’ve got a lot of high-authority links, Google is going to be all over your website. The algorithm will see that and think “this site deserves more visibility in our search results because they’re trustworthy.”

Why DA is So Important?

Higher domain authority or DA score often corresponds to better ranking positions, but there are still many successful websites with a lower rating.

A high-quality website is one that attracts traffic organically through natural means like social media shares and reputable news sources linking back your site; this will give you an edge in search engine rankings over competitors who use paid advertising methods on Google.

There’s also this misconception out there that low-authority links are somehow “bad” but in reality, these can be a positive thing! Provided they’re credible sources and not blackhat spammy stuff we don’t want, then having new incoming inbound backlinks will push our sites forward with each new one added onto it.

What are the Exact High Authority Backlink?

Links from trusted sources are known as high authority backlinks.

 However, there’s a variety of industries with more limited pool sizes where an elevated domain authority can still make up for it and be considered “high-authority.” For example in the pet industry having >55 DA will often lead us to believe that this particular website is fairly trustworthy due to their size relative to other markets like business or marketing which have much larger average authorities across all domains within those respective sectors.

Besides the DA score, there are also tons of junk websites that have high scores. So just because a website has an awesome domain Authority rating doesn’t mean it’s good.

Quality over Quantity

Studies show that more links equal higher rankings, and for some sites in particular we found a clear correlation. Websites with large volumes of incoming links are seen as providing better search traffic per month on average than those without any external backlinks.

That’s why should we all only focus on link volume?

Of course not!

The main reason being is that mid-range links have their place and high authority ones will reap you the incredible rewards.

High Authority Links Landing tactics

Landing high-authority links is a difficult task, which means there’s always money to be made. Legitimate link building agencies will charge you for the service and provide these 4 strategies in order of effectiveness:

Guest Posting 

Guest blogging is a great way to get high-quality backlinks, but it’s not worth doing unless your content has already been pre-screened for authority.

When I say “guest posting” in this context, think about an excellent article that would be of interest on the site – one which provides unique insight or analysis from someone with first-hand experience.

HARO

The HARO platform connects journalists with sources. GQ writers are active on the HARO platform to find insights about newsworthy topics. The process is very simple – you tell people what insights they’re looking for in an email that’s sent directly to them; if they have the correct information then it could be mentioned in one of their articles as well as linked back at your website. This has been proven effective because these types of links add up quickly over time which helps build lots more quality traffic towards your homepage.

Link Exchanges & Swaps

This linking to your site is an overlooked strategy in 2021, and if done correctly can be incredibly safe.

The simple strategy – most established sites will have a search engine optimization team (SEO), who knows all about the value proposition that links bring: they already understand what it takes for someone else’s property.

Link-swapping is an easy and effective way to get links. You can either link directly from your website or ask other people who have websites that they might be willing to swap a few backlinks with you for one of their own!

It works because Google looks at the quality, not quantity when ranking pages in its search engine results page (SERP). Of course, this isn’t something we recommend doing blindly – there are many creative ways around linking schemes like these without breaking any rules against “overt” SEO strategies but if done correctly will provide substantial benefits while also minimizing risks involved with so much.

PR Outreach of Linkable Assets

It’s not easy, but it can be done. In order for this strategy to work you would need an incredible piece of content and the right person in your network might show interest in viewing what is being displayed.

Get Professional Link Building Service on Backlink Express

Link building for SEO is a skill that requires attention to detail and precision. Whether you hire an outside company or take the project on by yourself, it’s important to consider how many links are needed in order to reach your goal. The type of link also matters as they can either be toxic (low quality) or beneficial (high-quality).

Google is expert at detecting manipulation. For example, using the same anchor text, same URL with a similar technique if you build 50 links every month then Google’s algorithm will pick up on it and may block your site from ranking in their index.

The way to avoid getting penalized by search engines is to think like a computer. If you do and avoid typical link-building patterns, then your site will stay up-to-date with the latest algorithm updates from Google that are constantly being released in order to protect its users’ best interests.

Anchor Text Over Optimizing

Many have heard that using the same keyword to create link over and over is a bad idea. This trend can cause harm to your website’s rankings. Generally, websites naturally get linked to each other without much of any obvious pattern at all. Most times it will be brand anchors or “click here’s” as well as generic phrases like “more info.”

Avoid Same Length Content Placements

If you do a large number of guest blogging, make sure all of the services that you use allows for varying the length. Google’s algorithms are very smart and it can detect these patterns so it is up to us as individuals to avoid this one.

If You’re Going To Graffiti, Don’t Sign It

For experienced SEO, author boxes are a good idea. But if you’re doing scalable guest posting, don’t leave the same name on all of them. That leaves an easy to detect pattern for Google.

Better Still, Don’t Use Author Boxes or Labels

Make sure that the posts look as natural as possible. Having the site owner pass it as his or her own content – we call this ‘ghost blogging’. Of course, author boxes are great for when you’re doing a few guest posts here and there where you know what’s coming up next. But if you plaster them across all of your clients links? You’ll get caught out eventually.

Think about Seasonal Trends and Vary Link Quantities

You want to be sure to always keep your links fresh and new for the ever-changing needs of your clients. One way to do that is by varying quantities month on month, taking particular notice at seasonal peaks and troughs in their business experiences.

For example, let’s say your client is an online toy store. You’d expect their busiest time to be Christmas right? Well, then you would expect more people to mention the brand and talk about it on social media around this period. So getting a few links from these posts should come naturally for any algorithm or human.

Avoid Private Link Networks

Webmasters should be careful to avoid networks and footprints. That includes sites that are on the same hosting, same IP address, or have a similar theme design. A good indicator of whether you want links from a site is your gut feeling about it alone.

Vary Your Link Building Techniques and Types

Mix up your link building by using more than one strategy. Press release distribution, guest blogging, infographic promotion, and directory listings are some of the strategies you can use to get links. Avoid unbalanced ratios like 90% directories 10% other types because it could be penalized in Google’s rankings algorithm or people might not see that as a credible source for information so they won’t want to work with you again – which is bad news bears all around.

Slow and steady wins the race always! Don’t build links at a robotic pace. Slow down your link-building schedule to avoid patterns that Google will notice. We don’t like patterned websites because they are easy for us to find with our algorithms so you need to mix up your approach.

Final Takeaways

SEO is about mimicking popularity, but you can’t do that with a robot. We are humans and we appreciate the diversity of thought and creativity in our lives.

Many SEOs and webmasters make the mistake of building links with unnatural anchor text. This is not something that usually gets them penalized, but it can be a contributing factor to penalties when combined with other factors such as spammy websites linking back to their site or keyword stuffing.

Why keyword anchor texts can be dangerous

Google can detect algorithm manipulation through the distribution of anchor text. Back in the day, you could rank for a keyword if enough links on your web page had that word as an ‘anchor’ back to it; now, however, exact match keywords are more likely to get penalized than rewarded because Google is constantly changing its algorithms and methods. In fact, this has become one of the most common link building footprints we see today-building all links with specific words.

You can use anchor text to improve your rankings, but make sure you’re using the right type of anchor text. This guide explores different types and how often they should be used for optimal results!

What is a Natural Anchor Text?

It is important to understand what natural anchor texts actually mean. They usually refer to keywords that aren’t commercial or paid advertisements but link back naturally from a website’s content and structure, like:

• ‘see more’
• ‘more info’
• ‘click here’
• ‘click here for more info’
• ‘visit this website’ and so on.

The possibilities of these types of links being used for SEO purposes are endless as you can see from the examples above!

Brand names are an easy way to create a natural anchor text. These are the examples below:

• ‘brandname.com’
• ‘www.brandname.com’
• ‘visit brandname’, and so on…

What are exact match keyword anchor texts?

These specific anchor texts should only make up a small percentage of your distribution profile. If it’s anything more than that, then you need to be wary and might want to rethink somethings about how you’re using them in relation to other types of anchor text.

Some examples of exactly matching keyword anchor text:

• ‘red cars’
• ‘buy red cars’
• ‘red cars new york’
• ‘red cars sale’
• ‘red cars discount’
• ‘cheap red cars’

Why exact match keyword anchor texts can be risky

Keyword anchors are an easy target to build links, but they’re not always the best option. If you find out that your keyword as an example “red cars new york” generates a lot of traffic in your keyword research stage it doesn’t mean “red cars” anchor links should be added to all other content relating to this topic.

A few problems with this:

‘red cars new york’ doesn’t make sense within the flow of content, and capitalizing some words such as city names should be corrected to “Red Cars in New York.” If you were getting links naturally then how does the website know to link back to your page using keywords? They don’t… think about which phrase they might use for a natural linking url.

It’s very important to note that powerful and high-ranking websites in the world usually don’t have a lot of exact match keyword anchor text distribution. It makes up less than 10%.

How to rank without using exact match keyword anchor text

There are around 3 ways of this:

1. Onsite optimization

Search engines have become more intelligent over the years, so you should ensure they are included naturally within thematically relevant content instead of including your exact match keyword anchors in your link profile.

The best way to structure this is:

• By assigning keywords themes to each page. Make sure that there is one main keyword per page section
• Make sure it’s mentioned naturally at least two times on every single webpages.

2. Partial keyword anchor texts

A partial keyword anchor text is a way to get your keywords in natural-looking phrases or sentences without tripping filters. This means that the desired keywords are still being sent but not overused, which would be contrary to what you want to send signals and filter out other content.

Here are some examples of naturally linked phrases:

• “If you’re interested in finding more about [your keyword] then click here.”
• Learn more about [your keyword] by clicking this link!

Link the entire phrase and create a new natural variation each time. This way, you can include keywords to give it an old familiar link signal for search engines while maintaining originality in your content!

Don’t overuse this strategy as the keyword is still contained within the sentence but be sure that when using this technique – every other word should contain said keyword or else Google might think you’re just making up words.

3. Co-Citation Keywords

Co-Citations are a great way to ensure that your keywords are near the anchor text link pointing towards your website without polluting it. This is done by using other phrases in close proximity with links, but not part of them. They work best when they come from reliable sources such as popular websites and blogs because this ensures people will click on these co-citation examples you’ve provided if they’re looking for red cars themselves.

Takeaway advice:

1. Brand and URL anchor text should make up 80% of your anchor profile.

2. Linked sentences allow for the inclusion of words related to one another but keep your focus on what is looking at by Google’s spiders when they crawl through web pages.

3. Co-Citations look natural for those who want their keyword close by but don’t have much content space left available elsewhere to place it.